INNOVATION WORKSHOPS

Co-create ideas, new services and product concepts

The Innovation Workshops focus on consumer insights which originate from Duxton’s research as well as the participants’ own observations.

The Workshops are interactive and encourage the full involvement and interaction of all participants.

The innovation process includes building insight platforms and then ideating against specific propositions. The best ideas are selected and built on by the group so that there is consensus and buy-in on the most original and effective concepts.

Finally, there is clear action plan agreed to ensure that ideas are driven forward into implementation.