Engagement model

An actionable strategic platform based on Morphological Psychology

Using consumer research based on the principles of morphological psychology, Duxton can develop a unique engagement model for any brand or service.

This model allows us to identify the most important drivers of brand engagement, and highlight the key attributes that are critical to brand usage.

We use this technique as an integral part of our Qualitative Research approach to bring insights to life, and create an actionable strategic platform.