Deeper, more detailed Segmentation

PRECISE, TARGETABLE SEGMENTS

Duxton can deliver segmentation of any consumer market or customer database. Precise, targetable segments that enhance sales and marketing programmes.

We differentiate segments based on psychological needs (motivations to buy), choice drivers (price elasticity, product attributes & benefits, category behaviours), and socio-demographics.

COMBINING SOCIAL & DATA SCIENCE

Segments based on psychological needs & choice drivers can be identified on a customer database and flagged.

Using AI & Machine Learning we then determine who among these customers are most ready to buy.

The end result is identification of WHO wants to buy, WHAT product, WHEN (within next 30 days window) and WHY.

DETAILED PROFILING

We deliver segmentation that contains detailed profiling of each segment: demographics, attitudes, behaviours, key psychological needs and motivations. Segments that make you say, “I know that person!”

Our segmentation enables clear, targetable growth strategies by prioritised segments for maximised growth.

Segmentation by Duxton

makes targeting more precise and effective.