The best way to drive sales growth is to fully understand your customer
COMBINING PSYCHOLOGY & MACHINE LEARNING
Duxton identifies the underlying category-relevant motivations of your customers and flags each individual accordingly.
Using machine learning we then add publicly available third-party data to your first-party data to deliver another layer of category-relevant behavioural information.
In combination we now know exactly WHO buys WHAT, WHEN and WHY!.
BUILDING PURCHASE PROPENSITY MODELS
Identify the most-ready to buy target audiences within your customer base.
ML can define with 80-90% accuracy those on your customer base most ready to buy a particular product within a window of 30 days.
Each month we only focus on these customers and create the most precise profile and messaging to trigger their needs and buying behaviour.
Using our knowledge of your customer base we can also generate look-alike profiles to attract new customers.
BETTER TARGETING
Knowing WHY your customers want to buy and WHEN they are ready to buy enables much more effective outreach.
In our experience you can increase conversion rates 5-15x and grow your top line revenue by 8-10% within 12 months.
We help you truly understand your customer and maxmise your top line results across up & cross selling as well as acquisition!
Predictive Modelling by Duxton
optimise sales & marketing programmes